Global lifestyle and fashion brand, GUESS opened its first directly-operated flagship store in Chennai. Located in the city’s upscale VR Mall, the store will feature the newest global GUESS store concept.
In May 2018, GUESS established a new subsidiary in India, GUESS? India PVT LTD, to implement its strategy of maintaining strong direct control over brand development in the country. In addition to its retail expansion, GUESS India will also build the wholesale channel through its E-commerce platform, extending its reach in a geographically vast and diverse country.
“India has always been a country of strategic importance to the brand, and given the recent relaxation of FDI (Foreign Direct Investment) norms, this was a natural decision. It is a fundamental step for us to accelerate the strength of our brand with clear and strong control over presentation and product assortment that is consistent with our brand strategy,” says Victor Herrero, Chief Executive Officer of GUESS?, Inc.
Beautifully curated, the store brings to life the very essence of the brand and welcomes customers in an exciting and inspiring atmosphere. The clean white layout, with bright high-tech lights, contrasting elements and glam detailing create a decidedly contemporary and modern feel, providing customers with a unique shopping experience. The new layout celebrates GUESS’ heritage through stunning digital videos and images, as well as enhancing the products on display.
The store will be home to a range of GUESS products for both men and women including apparel, accessories, and footwear. GUESS is renowned around the world for its young, contemporary and sexy vibe and speaks to trendsetters of recognizable style, taking pride in continuously keeping up with the latest trends and customer demands. As a result, the store assortment will be updated on a weekly basis, with original creations and capsule collections inspired by the hottest fashion.