Kiran bedi has in a column spoken about why she offered free tickets for “Kabali” in Puducherry. this is what she said in her column on NDTV
Friends, this is why I asked for the most famous artiste of our times, Rajinikanth, to be the Brand Ambassador of the cause of Swachh Puducherry. I felt with his message, several will build toilets on their own, others with government assistance. It will hasten the behavioural change, vital for putting this on the fast track.
People need to know that this change saves their children’s lives, as they are most vulnerable to diseases which come from open defecation grounds.
Our Collector in Puducherry, P Jawahar, offered just one Kabali ticket free for those volunteering to build their toilets – and there was a riot. Imagine if Rajinikanth lends his face and voice to the change!
