There existed a vacuum in creating a brand that promotes “style under one roof” across a range of products. There also existed a number of small entrepreneurs, designers and manufactures whose products reflect style and class but for want of varied reasons would barely get recognition. “STYLE BAZAAR” was thus born to create a brand that reflects style and to promote such entrepreneurs since it is practically impossible for all designers to retail from all over the country and yet maintain their exclusivity.
In a short span of time, STYLE BAZAAR has become a name to recon with in the fashion fraternity. The challenge here obviously lies in careful selection of what STYLE BAZAAR promotes.
The pitch at STYLE BAZAAR is providing base to designer who wants to retail but is constrained by various factors like infrastructure, large overheads, stock unavailability etc. The plus point for the designer is the brand name and the loyal client list.
With a discerning eye and the ability to distinguish the exquisite from the ordinary, STYLE BAZAAR brings style and uniqueness under one roof whereby artistic geniuses exhibit an array of their finest creations be it wedding or festive period for the brides, grooms, children and other family members.
For people to distinguish the exquisite from the ordinary, STYLE BAZAAR is quite simply the last stop.
This is an experience touch point for shoppers and designers, where people can discover, experience and shop new designs.” says Sheetal Jain, who is also a financial consultant, shares that her work includes strategising, brand building and understanding shopper behaviour. Hence Style bazaar looks at aesthetic appeal, credible designers, and creativity in designs while curating.
This time, expect an array of debut of designers, including Sutra by Reeta Khurana, Siyora from Mumbai, Advita by Priyanka Jain, Namah by Tina Malhotra, Shor Sharaba, Debina from Mumbai, Faizals among others.
Designer speak
Debina is bringing down mul and chanderi-based dresses, tops and skirts that are inspired by summer. “The collection is a lot younger, with shorter lengths. But it’s not just resort wear; the clothes are very versatile if accessorised correctly. We’ve used a lot of tie-dye, and all our pieces (from Rs 2,000) are hand dyed,” says Debina.
Priyanka Jain from Advita has the most unique jewellery collections—Indian statement earrings, a collection of high street pieces. Their offerings include earrings, chokers and necklaces, among others. All their jewellery is handcrafted, says Ms Jain explaining that they sit down with the karigars and decide on the designs based on the materials—including semi precious stones and gold-plated pieces with gold cut work (from Rs 800 onwards).
If you are looking for a decor update, look no further than Gifted by Hetal Shah is showcasing home linen, trays, boxes and ceramic mugs (from Rs 500 onwards).
The line of clothes on display will be quirky, fun, stylish and contemporary. Playing with textures, colors and surface ornamentation with a touch of class will be highlighter of the collection. Some of our esteemed designers are Namah by Tina Malhotra, Unique Sarees from Jaipur, Golden Weaves from Delhi, Elegance from Mumbai, Berys, Kaaya by Priyanka Rathi, Rumours, Reins from Indore, Kashmir Handloom, Vastra by Payal, Siyora from Mumbai, Kalpataru, Rajwada Creation, Bandhej from Jaipur, Delhi Textile and many more designers are showcasing their designs that will sweep you off your feet.
In the jewellery section, you will be floored by jewelry from them Sunflower, Tabz Jewellry, Takshak Jewellry, Advaita, Maruti Jewelers, Jeet Creation bring to you a tantalizing collection of necklaces earrings, rings and bracelets and much more.
Fooba and Fidaa from Mumbai will unveil a range of newly designed accessories jewel slippers, stilettos and wedges.
STYLE BAZAAR brings to you the best of Indian fashion at affordable price and offers an array of enthralling collection of saris, suits, kurtis, Pakistani suits, fashion wear, bags, footwear, adorable accessories and jewelry which includes the famous stone bangles from Hyderabad, and the latest in home décor. The exhibit will be an interesting rendezvous for all fashionistas and celebrities.
Date: 27th and 28th of February 2017
Time: 10 am to 9 pm.
Venue: Hyatt Regency, Annasalai, Chennai
Contact no.: 9840119732
