ITC Foods launches Sunfeast A2 NaatMaad Paal Biscuits

The First Ever Native Indian Cow Milk Biscuits

 ~Sunfeast has innovated to deliver benefits of Native Indian Cow Milk

fortified with 8 essential vitamins, iron & calcium ~

Creating a staggering chronicle in the Indian biscuit segment, ITC Foods today, announced the launch of first of its kind, Sunfeast A2 NaatMaad Paal biscuits in Tamil Nadu. These biscuits are enriched with Native Indian Cow Milk and fortified with the goodness of 8 Essential Vitamins, Iron &Calcium. With the launch of Sunfeast A2 NaatMaad Paal biscuits, ITC Foods has elevated the nutritional value of a daily staple in the Indian household.

For a mother, it is of utmost importance that she provides her children a balanced and nutritious diet which aids their mental& physicaldevelopment. Sunfeast is committedto address every mother’s concern in today’s challenging environment. With Sunfeast A2 NaatMaad Paal biscuits, Sunfeast has gone a step ahead by infusing the healthiest milkin its product offering. The 8 essentials vitamins are important foroverall well-being of a growing child while, iron is known to aid red blood cell development and calcium for strong bones & teeth.

Speaking on the occasion, Mr ParitoshWali, Chief Operative Officer, Biscuits & Confections Cluster, Foods Division, ITC Limited said, “At ITC Foods, our endeavour is to present innovative and uniqueproduct offeringsthat ensures a delightful food experience forall our consumers.It gives us immense pleasure to introduce the first ever native Indian cow milk biscuit in the country – Sunfeast A2 NaatMaad Paal Biscuits. With this launch, we have taken the brand to an all new level by including acore ingredient for a mother to build her child’s nutrition. We are extremely positive about the product which is backed by robust scientific & consumer research on child’s nutrition coupled with a strong understanding of consumer taste preferences.”

Commenting on the launch of Sunfeast NaatMaad Paal biscuits, renowned actressSnehaPrasanna said, “I am happy to be associated with ITC Foods & Sunfeast biscuits for a long time. I am extremely delighted to be a part of launching the first ever native Indian cow milk biscuit, Sunfeast NaatMaad Paal biscuits. This innovative, healthy& tasty milk biscuits from Sunfeast will play a significant role in a child’s mental development and physical growth. Sunfeast biscuits have identified the high nutritional value of the milk provided by our Indian cows to ensure overall well-being of a growing child.

I have recently shot the TV commercial in Mumbai and it has come out very well. Every mother in Tamil Nadu can rejoice with Sunfeast as it is a balanced combination of appropriate nutrients for a child’s daily growth.”   

Sunfeast NaatMaad Paal biscuits will be priced at Rs.10 for 83gms. The product will be available at all retailers, modern format and top-end general trade in Tamil Nadu. 

About ITC Foods:

ITC’s branded packaged foods business is one of the fastest growing foods businesses in India, driven by the market standing and consumer franchise of its popular brands – Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman and GumOn. The Foods business is today represented in multiple categories in the market – Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery and the newly introduced Juices & Beverages.

ITC’s Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC’s in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and a robust distribution network.

ITC’s uncompromising commitment to its consumers ensures adherence to high levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products.

The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC’s Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.