The iconic suiting brand P N RAO has today launched its 2nd store in Chennai. Located in the bustling town of Annanagar, the store is spread across 3000 Sq. Ft. With the launch of this store, P N RAO now has 7 stand-alone, sate of the art stores spread across South India. The brand is in the forefront of redefining men’s fashion and clothing since 1923 and has been the pioneer of fine suits for men ever since. After foraying into the city of temples with their first flagship store in 2012, P N RAO has established a niche market in Chennai.
Over the years, customers have played an integral part in developing the brand into a customer friendly retail outlet. The new store is completely equipped to give customers excellent in store experience and will introduce the mto the world of fine suits. The store will also be the first in line to have a ‘Wall of Luxury’, where the brand will display the luxury range of merchandise and men’s accessories. For the first time, P N RAO will also have different segments in a store flaunting clothes in different categories such as Ceremonial wear, Business wear, Smart casuals etc.,for seamless selection of outfits.
At the auspicious occasion, P N RAO announced the launch of their new collection ‘Elegante’. The collection is a combination of bold and bright colors, which will add vibrancy and elegance to your wardrobe yet will have a subtle outlook. Understanding the trends and preferences of the customer has been one of the strengths of P N RAO and this new collection will pertain to the new trend of dressing up in style with subtle colors.
Speaking at the launch, Naveen Pishe, Partner at PN Rao said, “We are delighted to launch our 2nd store in Chennai and overall the 7th outlet in the southern part of the country. Chennai as a city is witnessing an upward trend in terms of fashion and the men here appreciate fine clothing as compared to any other cosmopolitan city in the world. Chennai has always been one of the important markets for us in terms of business and fashion trends. Now with 2 stores in town, we would be able to serve our customers better”.